HOW THE SCISSOR BECAME OUR LOGO
The original logo illustration was rendered by hand, then painted with a blue watercolour wash as a nod to the brand’s indigo roots. The result is a unique piece of artwork that combines craft and technology. The scissor is also a metaphor for our team spirit, with the two blades working together for a more exceptional result.
JASON DENHAM HAS COLLECTED OVER 2,000 PAIRS OF TAILORING SCISSORS, EACH WITH A UNIQUE STORY AND PAST. BUT THERE’S ONE PAIR WHICH HOLDS A DEAR PLACE IN HIS HEART: A PAIR OF TAILORING SHEARS HE BOUGHT IN THE 1970s THAT INSPIRED THE BRAND’S ICONIC LOGO.
"I’m a strong believer that every brand should have an icon, and without hesitation, the scissor was the most natural choice for us,” says Jason Denham. “Scissors are the most important tool for a jean maker; it creates the first cut of a garment and determines the shape and model of a jean. Scissors are a multi-talented tool and a distinctive element of our brand".
Every pair of jeans in our collection is embroidered with our scissor logo meticulously crafted from 691 stitches.
The collector speaks
Jason Denham shares some of the stories behind his life-long obsession with scissors and ever-growing collection of scissors.
How did your scissors collection first begin?
I collect all kinds of products and memorabilia surrounding our business, but scissors have become a big part of our archive. The first pair of scissors were tailoring shears that I bought while I was in university over 25 years ago. Since then, I have collected over 2,000 pairs of vintage tailor's scissors from all over the world — Japan, Germany, England, France, Spain, Greece and more. It's amazing how many countries have developed beautiful scissors!
Which pair of scissors from your collection do you like the best?
There are far too many to mention! However, my first pair of scissors is one of the most memorable, and they are framed in our headquarters. We also have a pair of French scissors from about 1550 that is incredible — they're the oldest piece in our archive and one of the pieces I'm most fond of.
How do scissors inspire you in your work?
Scissors are the most important tool for a jeanmaker, as the cut is the most essential part of the jean. Scissors are a very multi-talented tool.
Do you organise exhibitions of your scissors?
We present our collection in our headquarters, our stores and showrooms all over the world.