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Since 2008

Denham was founded in Amsterdam in 2008 by English jean maker Jason Denham. Driven by the pioneering spirit of the original blue jeans, we approach design with passion and innovation while honoring tradition. With years of experience in wash recipes, fit perfection, and contemporary cuts, we only use premium fabrics from the world's finest mills in Italy and Japan. Our brand philosophy is rooted in a passion for details and truth. The details are what distinguish us, define us, and drive us.


691 Stitches in the DENHAM Scissor Logo

Jason Denham has collected thousands of pairs of tailoring scissors throughout his career, each with a unique history. However, one pair holds a special place in his heart: his first pair, the pair that inspired the brand's iconic logo. The logo artwork was initially rendered by hand in watercolour before being digitised. The end result is a unique impression that combines both craft and technology, in line with our design mantra 'Worship Tradition, Destroy Convention.' Made of 691 stitches, done by hand using a sewing machine, the scissor logo is also a metaphor for the DENHAM team spirit, with the two blades working together for an exceptional result.


Premium Hardware

In all our designs, we aim to combine our vintage inspirations with original DENHAM details. One example is our premium hardware. Copper hardware has been used in workwear since 1873, which means it has been around for nearly as long as denim jeans have. We use premium brass hardware with a matt black finishing, giving a luxurious and modern twist to a classic.

Rivets are placed on the areas of jeans most likely to be pulled or stressed. This helps keep the denim together and ensure the jeans are more durable over time. Most brands emboss the tops of their rivets, but our brass rivets are coated and embossed on both sides, so our logo appears on the interior and exterior of your jeans. After all, the truth is in the details.


Our Made in Japan jeans are made by highly-skilled Japanese artisans using a blend of traditional and highly advanced methods. Cut from the finest Japanese denim; our Japanese selvedge denim is woven on vintage shuttle looms to ensure its authenticity.



Sharing an inherent passion for tradition, family values and handcrafts, we delved deeper into how our premium denim is produced by strengthening our Italian supply chain. We're proud to say that we only work with leading fabric, laundry and sewing houses. The ones that honour the skills and talent developed through generations of local, familiar training to produce the most mouth-watering premium denim. From the best Italian fabric weavers, laundry masters and jeanmakers, our 100% Made in Italy collection represents denim authenticity at its finest.


The truth is inherently inside us and determines how we approach our work. Together, this is what makes us unique, above average. The details are what make us, us. The details are our truth. We embody innovation and creativity in our design approach, leveraging extensive expertise in wash recipes, impeccable fits, and premium fabrics from Italy and Japan's finest mills.