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Paris 2024 Olympic Games

DENHAM x Team NL

59d10h40m

We’re counting down to showtime. Team NL is set to journey to the City of Light this summer together with DENHAM the Jeanmaker.

As official fashion partner, honoured to carry the torch of Dutch heritage and excellence, we’ll soon be unveiling our denim collection designed for modern athletes and the world stage.

Get behind this incredible team and join us on the way to the Paris 2024 Olympic and Paralympic Games.

DENHAM

Collaborating with Team NL, we’re united by a commitment to excellence and the pursuit of perfection. Just as every athlete's journey is marked by hard work and dedication to detail, each stitch in our jeans reflects these same values.

DENHAM will outfit a team of over 900 athletes and entourage at the Paris 2024 opening and closing ceremonies. Working closely with the athletes, we've designed innovative, purpose-fit uniforms, as well as a merchandise collection for Team NL supporters.

DENHAM

THE OLYMPIC DREAM

“We're going to be so proud seeing the whole team in our designs. Paris 2024 will be the biggest fashion runway of all time. It's going to be a massive moment.”

Our founder, Jason Denham, shares more about the collaboration and his excitement ahead of the launch.


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BEHIND THE DESIGN

"It's been all about collaboration. The most important thing was listening to what the athletes wanted."


We're now busy working on the finishing touches and fittings for this collection designed for, and with, athletes.

Follow us on Instagram for a sneak preview from our design studio.


@DENHAM

DENHAM

DENIM INNOVATION

Designing a denim collection to meet athletes' needs demanded innovation. Kinetic Denim, designed in collaboration with Advanced Denim, is the product of our inventive approach.


Inspired by performance and movement, this lightweight denim will ensure athletes stay cool, comfortable and confident this summer.

Get ready, Team NL supporters. Our Paris 2024 Olympic collections, inspired by our athletes' uniforms, arrives online and in stores in June.

Let the Games begin

Let the Games begin

DENHAM THE JEANMAKER

DENHAM was founded in Amsterdam in 2008 by English jeanmaker, Jason Denham. Driven by the pioneering spirit of the original blue jean, we approach denim design with passion and innovation while honouring tradition.


Rooted in the West with ties to the East, we blend our cultural influences in our designs. With extensive experience in wash recipes, fit perfection and contemporary cuts, we meticulously craft collections using premium fabrics, obsessing over every detail. And that's why our iconic scissor logo is a global stamp of quality, embroidered with 691 stitches on every pair of DENHAM jeans.



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