Fifteen years of DENHAM jeansWe’re continuing the celebration of our 15th anniversary with a third release in our capsule collection: a selection of special jeans, inspired by original DENHAM fits and a rare Japanese denim discovery
Limited-edition Japanese artisan. 80 only.
For the denim collectors among us. This limited edition is inspired by a pair of cherished vintage Japanese jeans from our DENHAM Archive – first discovered by our founder, Jason Denham. Made in Japan by exceptional artisans and cut with 14oz denim, this jean showcases hand-applied, rip and repair details for a unique and distressed look.
Inspired by DENHAM originals
These four styles are dedicated to denim aficionados and honour our jeanmaking history, with the reimagining of two original DENHAM fits – the Dart and Cutter. What sets these jeans apart is their special detail and fabric: recycled denim, exclusively sourced from our "Bring Back Your DENHAM" initiative, which involves our whole denim community.
CUTTER RIDGE 15th Year Recycled Dark
Inspired by DENHAM originals, and part of our 15th-anniversary capsule collection, these special jeans are cut with recycled denim from our Bring Back Your DENHAM jeans initiative. Featuring a dark wash and selvedge details on the waistband, fly and coin pocket.
DART CINCH 15th Year Recycled Selvedge
Part of our 15th-anniversary capsule collection, these special jeans are cut with recycled denim from our Bring Back Your DENHAM jeans initiative. Featuring a dark-aged wash with light rip and repair details for an authentic worn-in finish, plus selvedge details across the waistband, fly, and coin pocket.
CUTTER RIDGE 15th Year Recycled Tint
Inspired by DENHAM originals, and part of our 15th-anniversary capsule collection, these special jeans are cut with recycled denim from our Bring Back Your DENHAM jeans initiative. Featuring a medium-aged wash and tinting for an authentic, worn-in look, plus selvedge details across the waistband, fly, and coin pocket.
DART CINCH 15th Year Recycled Dark
Inspired by DENHAM originals, and part of our 15th-anniversary capsule collection, these special jeans are cut with recycled denim from our Bring Back Your DENHAM jeans initiative. Featuring a dark wash and original selvedge details across the waistband, fly, and coin pocket.
To begin our journey, we return to our roots—the foundation of DENHAM: our first store. Established by our founder Jason Denham and his wife Debbie in 2008, the store is located on the Prinsengracht 495. Still operating today, our Prinsengracht store holds a special place in our hearts.
VIRGIN TO VINTAGE
Perhaps one of our most conscious philosophies is our “virgin to vintage" concept, which encourages you to wear unwashed jeans. By opting for an unwashed pair of virgin jeans, you reduce the environmental impact caused during the jeans' production, and you can also see first-hand how the denim transforms from unwashed into love-worn pieces. By gradually wearing them in, you are slowly creating the one-of-a-kind wear pattern that's unique to you and tells your own story.
Our DENHAM library consists of many original pieces worn by friends, colleagues and customers. These jeans serve as a source of inspiration for future designs and washes.
EAST MEETS WEST
In 2010, we reached another milestone by opening our first store in Japan, in Daikanyama, Tokyo. Rin Tinaka from the book series My Freedamn! was present at the opening ceremony, and we can proudly say that the store was and still is an instant success.
And have you seen our Made in Japan jeans? These jeans are made by highly skilled Japanese artisans using traditional and state-of-the-art methods. Every pair of Japanese jeans reflects a shared passion for premium denim, a love of the craft and the finest workmanship.
Since the start, we’ve supported Italian craftsmanship through our long-standing partnership with Italian denim weavers Candiani Denim and later through our 100% Made in Italy supply chain. Working with the finest Italian fabric mills, jean makers and laundry masters, who safeguard the tradition of premium denim production.
DENHAM STREET WASHING
The idea of ‘street washing’ was born in the small garden behind our store at Prinsengracht 495, where we used an old bathtub to wash dirty jeans. After hand-washing the jeans inside out, we’d let them naturally hang dry outside. Eventually, we moved the Street Washing Service to the front of the office to engage with people passing by and explain the concept.
We expanded the concept to our Daikanyama store, where we made it into a show – like a daily theatre performance. Later, the Street Washing Service was also launched in key stores like Shanghai, Sydney and Hamburg.
Continuing our trip down memory lane to celebrate our 15 years of service. Over the years, we collaborated with different creative leaders across numerous industries to bring the best products made by the best people with the best presentation.
From collaborating with the iconic toy bear collectable BE@RBRICK to working with British heritage outerwear brand Barbour International and applying our design aesthetic to signature sneaker silhouettes, we believe that co-creation pushes the boundaries of design.