691 Stitches in the DENHAM Scissor Logo
Jason Denham has collected thousands of pairs of tailoring scissors throughout his career, each with a unique history. However, one pair holds a special place in his heart: his first pair, the pair that inspired the brand's iconic logo. The logo artwork was initially rendered by hand in watercolour before being digitised. The end result is a unique impression that combines both craft and technology, in line with our design mantra 'Worship Tradition, Destroy Convention.' Made of 691 stitches, done by hand using a sewing machine, the scissor logo is also a metaphor for the DENHAM team spirit, with the two blades working together for an exceptional result.