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Our brand philosophy is rooted in a passion for details and truth. The details are what distinguish us, define us and drive us.

we approach design with innovation and creativity.

We combine experience in wash recipes, perfect fits and fabrics from the best mills in Italy and Japan.


691 Stitches in the DENHAM Scissor Logo

Jason Denham has collected thousands of pairs of tailoring scissors throughout his career, each with a unique history. However, one pair holds a special place in his heart: his first pair, the pair that inspired the brand's iconic logo. The logo artwork was initially rendered by hand in watercolour before being digitised. The end result is a unique impression that combines both craft and technology, in line with our design mantra 'Worship Tradition, Destroy Convention.' Made of 691 stitches, done by hand using a sewing machine, the scissor logo is also a metaphor for the DENHAM team spirit, with the two blades working together for an exceptional result.


Premium Hardware

In all our designs, we aim to combine our vintage inspirations with original DENHAM details. One example is our premium hardware. Copper hardware has been used in workwear since 1873, which means it has been around for nearly as long as denim jeans have. We use premium brass hardware with a matt black finishing, giving a luxurious and modern twist to a classic.


Embossed Rivets

Rivets are placed on the areas of jeans most likely to be pulled or stressed. This helps keep the denim together and ensure the jeans are more durable over time. Most brands emboss the tops of their rivets, but our brass rivets are coated and embossed on both sides, so our logo appears on the interior and exterior of your jeans. After all, the truth is in the details.


Printed interior Yoke Panel

Our yoke panels are finished with our signature print – a collection of scissor artwork we’ve designed over the years. So, every time you look inside your jeans, you’ll see a little bit of history.

we made jeans with you in mind