We continue to thrill our customer base with premium denim products while pushing the boundaries of denim development. Increasing our footprint as a global brand, we aim to ensure our stores reflect the best of our people, products and presentation.
"I HOPE TO BE ABLE TO KEEP DOING WHAT I LOVE EVERY DAY AND KEEP WORKING HARDER. I NEVER FELT THAT 'WE MADE IT' BECAUSE I FEEL THERE'S STILL MUCH MORE TO DO"- JASON DENHAM
Our vision is to create beautiful, premium quality denim products that can be loved, worn and serviced for a lifetime. We believe that sustainability begins with great design.
Our product design team blend innovation with respect for tradition and attention to detail - a combination so unique, it will make your pulse quicken and your mouth water.
Our values are centred on three pillars: people, product and presentation. The wellbeing of our employees and customers remains a top priority, as together we stand stronger.
We focus on accountability in all areas of our supply chain to deliver the best products made in the most responsible way possible every time.
This ambition, combined with our drive to, means we excel across all business areas.
Design Mantra: "Worship tradition, destroy convention"
We approach design with inventive solutions and confident modern technologies while honouring old-age craftsmanship. Our design process strives to strike a balance between innovation and tradition.
