Throughout Jason Denham’s career, he has collected over 2,000 pairs of tailoring scissors, each with a unique story and past. But there’s one pair of scissors which holds a very dear place in his heart: his first pair of tailor’s shears which he bought at university in the 1970s, and inspired the brand’s iconic logo.
“I’m a strong believer that every brand should have an icon, and without hesitation, the scissor was the most natural choice for us,” says Jason Denham. “The scissor is the most important tool for a jean maker; it creates the first cut of a garment and determines the shape and model of a jean. The scissor is a multi-talented tool and a distinctive element of our brand.”
Every pair of jeans in DENHAM’s collection is embroidered with our scissor logo, each of which is meticulously crafted from 691 stitches.
Throughout Jason Denham’s career, he has collected over 2,000 pairs of tailoring scissors, each with a unique story and past. But there’s one pair of scissors which holds a very dear place in his heart: his first pair of tailor’s shears which he bought at university in the 1970s, and inspired the brand’s iconic logo.
“I’m a strong believer that every brand should have an icon, and without hesitation, the scissor was the most natural choice for us,” says Jason Denham. “The scissor is the most important tool for a jean maker; it creates the first cut of a garment and determines the shape and model of a jean. The scissor is a multi-talented tool and a distinctive element of our brand.”
Every pair of jeans in DENHAM’s collection is embroidered with our scissor logo, each of which is meticulously crafted from 691 stitches.
PEOPLE & VALUES
We believe in hard work, going the extra mile and a commitment to quality and service. We embrace new ideas and thrive on creative collaboration across all channels. We celebrate diversity, honesty and integrity — to ourselves and to our customers.
Today, DENHAM is sold in more than 20 countries globally. It is headquartered in Amsterdam, with satellite offices in Dusseldorf, Tokyo and Shanghai, and over 200 employees worldwide. Denham lives in Amsterdam's Jordaan neighbourhood with his wife and daughter.
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PEOPLE & VALUES
We believe in hard work, going the extra mile and a commitment to quality and service. We embrace new ideas and thrive on creative collaboration across all channels. We celebrate diversity, honesty and integrity — to ourselves and to our customers.
Today, DENHAM is sold in more than 20 countries globally. It is headquartered in Amsterdam, with satellite offices in Dusseldorf, Tokyo and Shanghai, and over 200 employees worldwide. Denham lives in Amsterdam's Jordaan neighbourhood with his wife and daughter.
PEOPLE & VALUES
We believe in hard work, going the extra mile and a commitment to quality and service. We embrace new ideas and thrive on creative collaboration across all channels. We celebrate diversity, honesty and integrity — to ourselves and to our customers.
Today, DENHAM is sold in more than 20 countries globally. It is headquartered in Amsterdam, with satellite offices in Dusseldorf, Tokyo and Shanghai, and over 200 employees worldwide. Denham lives in Amsterdam's Jordaan neighbourhood with his wife and daughter.
PEOPLE & VALUES
We believe in hard work, going the extra mile and a commitment to quality and service. We embrace new ideas and thrive on creative collaboration across all channels. We celebrate diversity, honesty and integrity — to ourselves and to our customers.
Today, DENHAM is sold in more than 20 countries globally. It is headquartered in Amsterdam, with satellite offices in Dusseldorf, Tokyo and Shanghai, and over 200 employees worldwide. Denham lives in Amsterdam's Jordaan neighbourhood with his wife and daughter.