Made in Italy using less water & less chemicals
Technically advanced sustainable denim.
We worked our design and denim integrity into the most renowned sneaker designs.
Creating a material palette synonymous with the original silhouette. Using the most sustainable indigo and ecru denim, created using patent technology from Italian mill Candiani, we develop an authentic, retro unisex design that celebrates the best of both brands.
The structure of the upper seamlessly fuses the eco-friendly denim with the OG TPU Infrared highlight trim that solidified the AM90 reputation. At the same time, the tongue pays homage to DENHAM’s authentic blue and white signature selvedge. DENHAM’s tagline, ’The Truth is in the Details’ is reflected in the details - like our founder Jason Denham’s signature in the sole and the grey rubber lace tips, engraved with our iconic scissor logo.
the air max 90 details
denham x nike
A trio of the best Air Max classics revisited by Denham. The most exciting collaboration of the year!