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"THIS JEAN USED TO BE A JEAN" Closing the loop with Post-Consumer Recycled denim. A project made possible by the DENHAM community

DENHAM

In 2019 we launched an initiative to bring your jeans back to be made into new jeans. Two years later, we present our most sustainable denim to date: our first-ever Post-Consumer Recycled Denim.

A project made possible by the DENHAM community.

We collected hundreds of pairs of worn-out jeans, which we sent to our longstanding partner, mill Candiani Denim for processing. They cut them up, shredded them into pieces and broke them down into fibres. These fibres were blended with new organic cotton to create a special run of recycled Selvedge denim.

We could use a maximum of 21% recycled denim for our P.C.R jeans to guarantee the same premium quality of virgin cotton denim."




We brought back your jeans in our iconic RAZOR fit in two washes. Worn in, but never worn out.

Cut from a blend of recycled denim and new organic cotton made exclusively by Candiani Denim, we offer a P.C.R Selvedge Virgin Denim and a P.C.R Selvedge Repair Denim with a medium-aged wash.


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DENHAM

RAZOR POST CONSUMER RECYCLING VIRGIN DENIM

These RAZOR Jeans are cut from a special 3 by 1, recycled selvedge indigo denim made exclusively by Candiani for DENHAM.


The denim was produced using post-consumer recycled denim jeans collected through DENHAM’s initiative ‘Bring back your DENHAM Jeans’ and organic cotton. This style has been left raw, so the denim will develop its own unique wear pattern with time and wear.

RAZOR is the DENHAM’s most popular denim fit for men to date, the RAZOR features an easy, everyday cut featuring a slim, contemporary fit.


A labour of love. 2 years in the making.

Our most sustainable project to date. A true DENHAM community initiative.

DENHAM

RAZOR POST CONSUMER RECYCLING REPAIR DENIM

These RAZOR Jeans are cut from a special 3 by 1, recycled selvedge indigo denim exclusively made by Candiani for DENHAM.


The denim was produced using post-consumer recycled denim jeans collected through DENHAM’s sustainable initiative ‘Bring back your DENHAM Jeans’ and organic cotton. Featuring a medium-aged wash and an authentic finish with hand-applied rip details inspired by genuine DENHAM jeans from the DENHAM Archive.

Our most popular denim fit for men to date, the RAZOR features an easy, everyday cut featuring a slim, contemporary fit.


A labour of love. 2 years in the making.

Our most sustainable project to date. A true DENHAM community initiative.